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Chart from MyType via Wired |
From
Wired:
Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May. The firm’s conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, “selfish elites.”
They are six times more likely to be “wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,”
Why am I posting this - the two iPad owners I know are my wife and my boss. I'd put down some thoughts on whether they seem to fit this profile, but I don't think its worth my life or job. :-)
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